My top five ethical fashion brands

Ethical shopping doesn’t have to break the bank! Here are some great fashion brands that are on-trend with lots of variety to help you shop ethically.

I’ve become a bit of a blabber mouth about ethical clothing, because I believe it is one of the fastest growing, most exciting, and easiest ways to start changing your lifestyle to be a little bit more like Jesus, and to make our world a place of equality and freedom. After an agonising shortlisting, here are, in no particular order, my top five ethical fashion retailers.

People Tree

Aiming to be 100 per cent Fairtrade throughout their supply chain, People Tree pledge to promote sustainability and protection of both their workers and the environment in everything they do. They don’t leave a single stone un-turned, and have been pioneers in the ethical fashion industry – they now even do yoga wear and pyjamas!  People Tree are a great ambassador for the movement away from ‘fast fashion’, but bear in mind, because of their incredible accountability, their garments are more expensive than many of us are used to spending on clothes.

Rapanui Clothing

Isle of Wight based Rapanui, has principals that lie in the perfect ethical fashion buzz words – traceability, circular economy and sustainability. They also run a site called Teemill which combines custom printing, start-up businesses, and sustainable practice. There’s an equally great range of men and womenswear, including lots of super cosy items and fun accessories! A great place to stock some on-trend basics for your wardrobe.

Annie Greenabelle

Annie Greenabelle’s clothes are by far the most complimented pieces in my wardrobe, and perhaps the most ‘mainstream’ and affordable fashion that I’ve found that strives for ethical practice. Their main focuses are on organic cotton, ethical manufacturing and reduced carbon emissions but sadly, they don’t do menswear.


Nomads has a beautiful bohemian style fashion, set up by a team who fell in love with clothing in India whilst they were travelling, and set about turning that love into a Fairtrade fashion business. This is a great place to buy light-weight ethical jeans, and if you like prints and patterns, Nomads will surely have something for you. Again, sadly they don’t do menswear.


Thought (formally known as ‘Braintree’) made the shortlist for two reasons. One, the company is founded on thoughtfulness in every aspect of contemporary fashion, and wouldn’t we see so much change in the world if we were all a little more thoughtful? The second reason is their bamboo socks; soft, beautiful, and such a great way to make sure every element of our wardrobes is ethically-sourced. Look out for these in high street department shops. Thought also has great menswear, including shirts.

So, there you have it. It’s taken me a while to get used to paying a bit more for my clothes, but this is the true cost of clothing when everyone who has been involved in making it gets a fair wage, and so it’s important we get our attitude towards the value of these items right. Swap-shops and sites such as eBay can be a great place to save some money, without putting money directly into less ethically sound brands, and perhaps allowing you to save up a little to buy from more ethically focused retailers websites. And gents, if you’re feeling a little disheartened about the women’s only retailers, check out Brothers We Stand.


    Hi Aisla,

    Thanks for the great content. I’m always on the search for great new ethical fashion brands. I’m always looking for sustainable socks – which for some reason I’ve had a hard time finding, so I’ll have to check out Thought. Another favorite brand of mine which uses sustainable fabrics in MeUndies – they only sell direct to consumer so it keeps the prices down. Thanks again for the great ethical fashion content. I’ll be sure to share this with my friends and followers.

    Thanks for the article Ailsa, and I agree with your opinion on ethical fashion although we can quickly become overly consumeristic with it too. I’m really surprised that you didn’t include the Christian retailers Global Seesaw, who make their clothes through women rescued from the sex industry and are top of ethical consumers online retailers. There’s also a great Christian brand called i61 who donated all the profits from one t-shirt I bought to homelessness/refugees. Check them out..